Well it's been a while since my last thread on this issue, but it looks like it's happening now after the trial period where random users were selected to receive ads on their phone.
Android Authority Article - There's No Way Out
Unlike Amazon, Xiaomi doesn’t sell an ad-free option or charge to turn them off. As it stands, there’s no straightforward way of getting rid of them.
The pushback the company might see after this move might make it alter its approach, but as a public company, Xiaomi is far more beholden to its revenues and profit margins.
Hopefully, Xiaomi will share more details about the move and offer a more transparent insight into its business model. The company also has to allay the doubts of users wondering if the advertising push impacts performance or data usage.
Nobody likes seeing a random ad selling life insurance slyly embedded across their smartphone. Xiaomi can do better.
I should probably chime in that the recurring revenue from people continuing to watch ads rather than doing an in-app purchase or buying the pro version; is higher and provides revenue in perpetuity. The option is only there because most developers don't want to annoy their customers.
Most importantly I see this paragraph
Xiaomi doesn’t make five percent net profit on hardware yet anyway — it may never. According to Counterpoint Research, Xiaomi makes an approximate $2 of profit per device, which is a little over one percent considering the average selling price of a Xiaomi smartphone is less than $150.
Is the strategy to use advertising to generate that 5%? Phones which are exported will generate much higher revenue than those in the local market due to the money the advertisers are willing to pay. Phones with the global version should be cheaper, but I doubt that will happen.
Found a video that explains the ads don't appear immediately but upon more use of the phone, which suggests some selection algorithm.
Seems to be region based for now, not getting anything on mine.
Won't be a huge problem for me, if it gets intrusive then bye bye miui