Amazon - Fake or Dodgy Reviews (or Just Really Dumb Happy People?)

Just looking for bargains on Amazon started doing some "research" by having a squiz at some popular reviewers other reviews. Started noticing especially on the "Aliexpress junk" you find say on the "Outlet Deals" a lot of reviews from people who have given tons of (only) 5 star reviews to all this various "Aliexpress junk".

Just the wording of a lot of the reviews gets me, its the same almost copy pasted. Same formatting style across multiple reviewers etc.

is there something dodgy going on here? Or just weird people who like buying junk and giving out glowing reviews? Thoughts?

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Comments

  • +2

    Could be multiple accounts owned by the same person or a group of people buying off each other in order to get more reviews so that their product is more visible on Amazon.
    More reviews = more likely to be on "page 1" of a search = higher chance someone will purchase your item = $$$

    • Yeah kinda looks like a group doing it.

      I’m really starting to think Amazon AU actually has no local leadership at all or anyone Aus based making any decisions. Just factory of pickers and monitors back to head office in US.

      • a factory of "independent contractors" who are so terrified of their KPIs that they pee in a bottle! LOL

  • +1

    can you post some example so that next time I could be aware off?

  • +3

    https://www.fakespot.com

    Won't help with AU, only US.

    But yes, you'll find many reviews are fake and/or paid for

    • +2

      Awesome, on another recent bargain (Srhythm Bluetooth headphone) from Amazon.com.au, I pointed out the suspicious nature of the uniformly glowing reviews.

      So I put this into fakespot and it analysed it on the spot (seems it can do amazon.com.au just fine) and agreed with me that 100% of the reviews were low quality and suspicious, and gave a grade of F.

  • +2

    whatever it is I am sure its fake

  • +1

    You can buy fake reviews on Fiverr and other places for peanuts. Pleasingly, as you have seen, they are very apparent.
    The moral is, the score can be manipulated, but read a few reviews and you will quickly get a real feel for the truth.

  • Around 50% of reviews on Amazon are fake.

    Other sites do far less to combat fake reviews.

    • Liberal and labour voters?

  • Chinese owned sites used to be notorious for this - don't know if they still do it. I can't see why they wouldn't.

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