Buy 1 Get 1 Free - Why Hasn't It Taken off Here in Australia?

LMrZ on 26/02/2011 - 23:32

When I was in the US 2 years ago (2009) it was during the "recession" and in the supermarkets, it seemed that literally half the items on the shelf had some kind of "buy 1 get 1 free" deal. I'm guessing this is to try to get customers to buy more than they actually need. Since being back in Australia, though, I hardly ever see this kind of promotion. Is there any reason why they don't tend to use it here?

General Discussion

Comments

  • POWERevolution on 26/02/2011 - 23:38
    -2

    LOL isn't 100% logitech cashback better than "Buy 1 get 1 free"? :)

    • issh on 26/02/2011 - 23:40

      haha
      that's so true

    • MrZ on 26/02/2011 - 23:45
      +2

      Can I eat any of Logitech's products?

      • issh on 26/02/2011 - 23:47
        -2

        what?!

        so the Americans eat the Logitech Products, not putting it in good use

        …well, you know what they say

        Only in America ;)

        • infernal_max on 27/02/2011 - 01:06
          +1

          americans eat peanut butter, in almost anyway perceivable and pallatable

      • POWERevolution on 26/02/2011 - 23:50

        you can't eat but can stare at it :)

  • issh on 26/02/2011 - 23:43

    it's equivalent to this

    i.e.
    An american comes to australia on the 1st February 2011, he goes to a electronic retailer(OW, JBHIFI, DSE, HN, etc) and sees the stickers on ALL(yes, unfortunately all) logitech items saying get 100% cashback…..he is like "why don't we have 100% cashback in america"
    goes back to US and says that Australia has 100% cashback on logitech items, and US only have Buy 1 Get 1 Free

    In other words, what i am trying to say is that, the B1G1F, only lasted for a period of time(when you went there)

  • neil on 27/02/2011 - 01:02
    +1

    It's an interesting point. I wonder if there has been a marketing study done on the reception of BOGOF in Australia. Supermarkets here certainty promote 2 for $3 amount, 4 for $x in addition to lots of 50% off deals. Notice that grocery stores here for the most part don't participate in coupons whereas the US is all about coupons. I mean, it's only recently that Woolworth's has had a loyalty card. I don't think there's a single supermarket chain or pharmacy chain in the US that doesn't have some sort of loyalty card. Perhaps it has to do with our duopoly and the sharing of IT assets within the companies.

    • issh on 27/02/2011 - 01:18

      Supermarkets here certainty promote 2 for $3 amount, 4 for $x in addition to lots of 50% off deals.

      Buy One Get One Free = 50% off(when buying multiply of 2 products)

  • infernal_max on 27/02/2011 - 01:12

    well, to be blunt, there are really only 2 main supermarkets, coles and woolworths. Coles who have specials that calculate per item, and woolworths who tend to make you buy more than you need. When you have 2 options, neither is really going to "take off", which really only encourages the australian consumer to be more fickle.

  • Kranbone on 27/02/2011 - 07:44
    +1

    Coles used to do this before. Wasn't a big fan though because in the end, it didn't represent value for me as I only wanted 1, not multiple, of the item.

  • djones145 on 27/02/2011 - 10:06
    +1

    coles are suckering people now with the "buy 10 for 10 bucks" for tuna
    and bread buy 2 for x price

    thats really annoying cause it forces u to buy that man, for things u dont need that much, and also for things that can go overdue! like bread

    as for the logitech promotion
    thats wasn't buy one get one free
    that was buy none get one free!

  • llama on 27/02/2011 - 11:25
    +1

    First, double the listed price.

    A few weeks later offer a "Buy One, Get one Free" deal.

    Easy! Consumers are easily hoodwinked, just ask Gerry.

  • maryrose on 27/02/2011 - 11:29

    One word, ozbargained… LOL

  • Amanda856 on 27/02/2011 - 11:30
    +2

    When we went to the US (Dec 2008) I noticed they had a lot of "buy 10 items for $10" etc, but the catch is, you don't need to buy that qty to get the price, you only had to buy 1 and you would get it for $1, whereas here you have to buy the total qty to get the cheaper price, which is a rip.. they're moving a lot more stock with these kinds of sales rather than just offering a $ or c off value per item

    • em on 27/02/2011 - 11:46
      +4

      On the other hand, with items like tuna which have a significant storage life, I'm not against buying 10 of them. It means I've got a three month supply rather than a months worth.

      However, for a single person having two loaves of bread for $3 or $4 is really annoying as I can't get through that much bread and the only thing frozen bread is good for is toast :(

      • [Deactivated] on 28/02/2011 - 05:47
        +1

        all they are doing is supporting "Working Families", stuff the non working ones, individuals, pensioners, bargain hunters etc.

        "Working Families" the mantra for the 21st century, with the exception of the "carbon" economy..

        • h4lcyon on 28/02/2011 - 10:47

          Of course supporting "Working Families" = long tax generation & votes.

  • BuyoTheCat on 28/02/2011 - 10:04
    +2

    I aint complaining 10 box of shapes for $10

    • Hintswen on 28/02/2011 - 16:36

      same here

  • altomic on 28/02/2011 - 13:06

    I think it should be - "Buy one for an expensive price and get the second one thrown in but remember nothing is free you just need to understand that we are still making a huge profit from selling one oh and don't forget when there is no B1G1F special we are making a killing".

    the milkbar next door sells Gold Coast bakery bread for $2.40. the Woolworths up the road sells it for $2.99. it's delivered by the same truck. little shop Vs goliath.

    I dislike woolworths intensely. $6.98 p/k for tomatoes. aldi $1.98.

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