Jump On It Staff Annoy The Heck Out of Sydney Ferry Commuters [Lifehacker Article]

neil on 26/02/2011 - 22:55

Group buying deals site Jump On It must be desperate for new customers – because judging by what happened this morning on the Manly to Circular Quay Ferry, they’re certainly not afraid to Jump on weary morning commuters for email sign-ups.

Shortened summary: Jumponit staff, in a publicity that backfired (or not as it's being discussed here and elsewhere), armed with Ipads tried to sign people up on the Sydney ferrys. Many commuters found their tactics annoying and complained. Ferry threw them off.

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closed Comments

  • issh on 26/02/2011 - 23:01
    +1

    LOL @ JumpOnIt

    By recent count, there is over 50 almost-identical Groupon clones clambering for attention in Australia and that should give you a hint of things to come

    50 group buy sites, that's heaps, considering, this time last year, there were none/few

  • CuteChocobo on 28/02/2011 - 12:38
    +1

    Would love to see these marketing schemes in action… but not before my COFFEE first =)
    They should have gave out free coffee in exchange for an email.
    That would be more effective than singing and shouting ;)

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