No, this is not a misprint!
Chemist Warehouse have reduced the price of their L'Oreal Excell 10 permanent hair colour from $16.99 down to $4.99 OMG!!
As far as I'm aware it's a clearance at all Chemist Warehouse stores, online and possibly My Chemist's as well, whilst stocks last!
ABOUT THE PRODUCT
L’Oréal Paris has introduced Excell 10 - a completely new permanent hair colourant that understands the needs of women with busy lifestyles. Its patented formula develops faster than most classic permanent hair colourants, with 100% grey coverage and hair that feels stronger - all in just 10 minutes!
Excell 10 is enriched with Ionéne G and Ceramide R which neutralises the effects of free radicals and strengthens the hair's cuticle - making hair more resistant to external aggressors (such as brushing, heat styling etc) and less likely to break. The technology preserves the natural oil on the surface of the hair so it looks and feels as smooth as natural hair. Excell 10 also has an optimised pH, which is a major technological advance and makes this colourant gentler than most others.
Priceline have them on clearance too, but they are $5.39