Feedback Re: Wine Blog

Looking to get some feedback for my reasonably new website.
www.auspremiumwines.com

The purpose of the blog is to:
1. Share my love of good wine and force me to learn the lingo
2. Share my even greater love of premium wine deals
3. Get enough readers to directly negotiate with wineries for epic group-buy deals (large quantity orders e.g. minimum 12x of each wine).
- The idea being wineries can cut out the retailer and distributor part, increase profits whilst customers get a significantly better deal.

The idea of it came after I accidentally bought 54 bottles of a premium wine (RRP 65) at auction for $38 per bottle. After my wife gave me the death stare, I offered to share the purchase with friends and within 2 hours didn't have enough to go around (kept some for myself of course)! Apparently my friends like to buy in 18+ quantities!

So OzBargainers:
1. What content would you like to see? Deals or wine and winery reviews to spice it up?
2. What would make you visit the site say once a week?
3. Is anyone interested in premium wine deals for $30+ RRP wines?

Thanks for responding!

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Comments

  • +3

    I think you can either make it an unbiased blog and review site or just a deal site, but not both.

    • This, I never trust any review that has Amazon referral links or similar in them. Obviously they just want people to buy what they're offering so the review can never be genuine.

    • Thanks Mike. Do you think I can feature deals that I would buy / bought provided there are no referral links? Currently have only posted deals that I have bought / would consider buying.

      The ultimate aim though is to have enough readership to negotiate proper good deals from medium sized wineries - so basically skipping the retailer or distributor margin - and offer truly good deals that no-one can get elsewhere bar auction.

      So if it means not making a cent in referral links for the foreseeable future I'm ok with it.

  • This looks exactly like any wine subscription service thinly disguised as a "blog".

    Also, the domain name sounds like a spin off sales site.

    • Thanks Tshow. Yeah I guess eventually I do want to see if it can make a buck by basically referring group buy deals that you genuinely can't get elsewhere.

      For example I bought some d'Arenberg Coppermine Rd for $38 (RRP 65) from Langtons and I know that they took at least 16.5% from me and unknown amount from d'Arenberg or some other distributor. If we can cut that margin down to say a simple 10% referral fee direct from the winery then win win for consumer and winery.

      Do you think there are other subscription services out there with similar model?

  • Grammarly..

    • Thanks dasher…shall check it out!

  • Just my opinion (full disclosure, I'm a graphic designer) but if you want people to come back to your site, it needs to look good. Doesn't matter how good the content or deals are, if it looks like a stock WordPress blog, people won't have the same level of trust in that you're offering, and won't bother coming back. If I were you I'd get someone to have a look at your design.

    • Thanks Alby, yeah it is a bit Spartan but have been trying to keep costs low for the time being. Will look at improving that as soon as I can. Any tips from your end about what design changes I can make?

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