The Television Brand You Buy Is Not Always What It Seems

Thought this was interesting, for example- if like me, you expected a Phillips television to be made by Phillips, think again.. or Toshiba being made by Toshiba… nope they’re made by Hisense.

Think this would be helpful for those buying a new television, that the badge on the front is not always what it seems.

Feel free to add updates if you’re aware or corrects are required to the list.

AKAI – under license by TPV Technology (manufactured in China) – sold in Harvey Norman

Bang & Olufsen – OLED range (is manufactured in South Korea by LG and the speaker is added on in Denmark). LED range in Czech Republic – sold in boutique audiovisual stores

Bauhn – under license by TPV Technology (manufactured in China) – exclusive to Aldi

Blaupunkt – under license by Ayonz Pty Ltd (manufactured in China by Tsinghua Tongfang Company) – sold at Bing Lee

Changhong - Sichuan Changhong Electric Co. Ltd (manufactured in China) – sold everywhere

Hisense – The Chinese Government (manufactured in China) – sold everywhere

Hitachi – under license by TPV Technology (manufactured in China) – sold in JB HiFi

Jaeger – under license by Ayonz Pty Ltd (manufactured in China by Tsinghua Tongfang Company) – sold online

JVC – under license by AmTRAN (manufactured in China) – sold in BigW, The Good Guys

Kogan – Kogan (multiple Chinese manufacturers) – sold exclusively online

LG – LG Electronics (manufactured in South Korea, China) – sold everywhere

Linden – under license by manufacturer? (Country of origin?) – exclusively sold at The Good Guys

Lowe – Lowe Group (manufactured in Germany) – sold at Rio Sound & Vision

Palsonic – N.G. Enterprises Pty Ltd (manufactured in China) – sold in JB HiFi

Panasonic – Matsushita (manufactured in Malaysia, Japan) – sold everywhere

Phillips – under license by TPV Technology (manufactured in China) – sold in boutique audiovisual stores

Polaroid – under license by TPV Technology (manufactured in China) – sold in Big W

Samsung – Samsung Electronics (South Korea, China) – sold everywhere

Seiki – under license by Ayonz Pty Ltd (manufactured in China by Tsinghua Tongfang Company) –

Sharp – Foxconn (Taiwan) – no longer sold in Australia

Soniq – Quatius (manufactured in China) – sold in JB HiFi

SONY – Sony Company (manufactured in Malaysia, Japan) – sold everywhere

TCL – TCL Corporation (manufactured in China) – sold everywhere

TEAC – TT International Limited (manufactured in China) – sold in JB HiFi

Toshiba – Hisense (manufactured in China) owns 95% of tv division – sold in boutique audiovisual stores

Viano – Vivo International (manufactured in China) sold in Big W

Interesting article - http://www.acrwebsite.org/search/view-conference-proceedings…

Comments

  • +2

    Manufacturing doesn't matter as long as the products design, QA, testing etc is done by the parent company. Foxconn builds most of the world's computing brands products but they're not Foxconn products themselves.

    • +2

      Agreed, but reading consumer reviews seems that the parent companies are not doing a great job with quality assurance testing..

      For example, Sharp suing Hisense over ‘shoddy’ made televisions in the USA. Seems brand - labeled on the television aren’t truly guaranteed the manufacturing will match quality.

      I wonder how many consumers out there are buying for a brand, expecting a level of quality and not getting what they thought.

  • -1

    Yeah, so?

    This happens with literally everything.

    You think Woolworths manufactures their own home brand food?

    You think that Amaysim operate their own mobile network?

    You think Holden makes all of their own cars?

    You think bottled water actually comes from the French alps?

    • +16

      Very true.

      So, are consumers truly educated by manufacturers?

      My post is purely helping consumers make informed choices.

      Post isn’t relevant to you it seems as you have all the answers.

        • +4

          Probably best to re-read my post.

          Fountain of youth? How amazing would that be.

        • +1

          @msjb: Also branded "Elixir of Life"

        • +2

          This is interesting information nonetheless.

          I find it amazing that people will rally against a post as if being unknowledgable is a positive.

          Amazing.

  • i thought this was common knowledge nowadays

  • +2

    Very informative, msjb, thanks. Interesting to see how consolidated the supply chain is: lot of brands from a limited number of manufacturers. When I were a lad the Japanese companies were so dominant.

  • +3

    Thanks, interesting info.

  • +2

    Same deal with pc monitors. Funny that.

  • +2

    Then you go a bit further to who makes the components.

    There aren't many LCD screen manufacturers, so different manufacturers might still be using the same screen (eg Samsung making iPhone screens).

    It was always interesting to open a Japanese product and find it was full of other Japanese brands; Toshiba might contain parts from Panasonic, NEC, TDK and so on.

    'House' brands, eg Ozito from Bunnings are just relabelled to prevent price matching.

    • I had a 22in Hisense TV which I was surprised to find had a Samsung panel in it.

      • I'm not that surprised. You'd probably find Samsung screens in all the cheap TV's at Kogan & Aldi. Sony too, they have/had a partnership at one point. All those IPS monitors were Samsung for while, IIRC.

        There's 3 or 4 main players; Samsung & LG in Korea and a couple in Taiwan whose names I've forgotten. They all have Chinese factories as well.

  • So if we stick with Samsung, Panasonic and LG we should be right?

  • +1

    Can someone please help put this in a table - much easier to read.

    • Apologies, I’m unsure how to make a table for you. But, this might help:

      Chinese manufactured - AKAI, Bauhn (Aldi), Blaupunkt, Hisense, Hitachi, Jaeger, JVC, Kogan, LG, Linden, Palsonic, Phillips, Polaroid, Samsung, Seiki, Sharp, Soniq, TCL, TEAC, Toshiba, Viano

      South Korean manufactured - LG and Samsung

      Japanese manufactured - Panasonic and SONY

      Malaysian manufactured - Panasonic and SONY

      German manufactured - Lowe

  • Interesting research paper on country-of-origin effects and impacts upon consumers' perceptions:

    http://www.acrwebsite.org/search/view-conference-proceedings…

    • How about Bang & Olufsen?

      • I’ll see what I can find!

      • B&O BeoVision Eclipse

        The build quality of every element of the Eclipse is exemplary. Despite the fact that the design is achieved by literally slotting an LG OLED55C7 screen into the top of the soundbar.

        • an LG OLED55C7 screen

          From their Chinese factory.

      • Bang & Olufsen –

        OLED range (is manufactured in South Korea by LG and the speaker is added on in Denmark).

        LED range in Czech Republic – sold in boutique audiovisual stores

  • Unfortunately this is the norm, nowdays. Apart from the lack of quality control the issue is the environmental impact. People piff TVs at an alarming rate because it costs too much to repair them or the next greatest thing comes out. I'm not going to do an "in my day" but given I predate home computers, but not the release of TVs, I do remember when electronic thingies cost a lot of money and you did get the TV repair guy in.

    • From List of television manufacturers some brands that were sold and well known in Australia -

      Astor, AWA, HMV, Pye, Rank Arena, Thorn.

      Maybe these brands will be 'recycled' as well.

  • Updated list -

    Chinese manufactured - AKAI, Bauhn (Aldi), Blaupunkt, Changhong, Hisense, Hitachi, Jaeger, JVC, Kogan, LG, Linden, Palsonic, Phillips, Polaroid, Samsung, Seiki, Sharp, Soniq, TCL, TEAC, Toshiba, Viano

    Czech Republic –Bang & Olufsen (LED range only)

    South Korea - Bang & Olufsen – (OLED range only), LG and Samsung

    Japan - Panasonic and SONY

    Malaysia - Panasonic and SONY

    Germany - Lowe

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