Choose Your OWN Price - Avancer 12 Cup Drip Coffee Maker [SOLD OUT]

500

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Store Repavancersales on 17/01/2011 - 13:00 avancer.com.au (2749 clicks)
Last edited 19/01/2011 - 07:39 by 1 other user

Hi Guys,

We have a special kind of deal available exclusively for Ozbargainers until Midnight Wednesday or as long as stocks last.

Its usually pretty difficult to really know if you are getting value with a special offer because the information you have as a consumer differs to what the retailer knows. So we've decided to run a one of a kind type of promotion. Instead of setting an arbitrary markup on our products we are going to let YOU choose the price. If you feel it is fair you can choose to pay NOTHING for this item and we WILL accept it!

Delivery charges will apply to all orders and take into account shipping and handling. The cost of delivery will be $11.20 to Victoria as an example.

To guide you to make your decision we will provide information regarding the actual cost to get these products from the factory to us and the expenses we incur when you buy something from us.

• Product: 12 Cup Drip Coffee Maker
• Retail Price: $27.99

• Available Qty: 50 (limit 1 per customer)

• Product Cost: $8.67 —> This is how much it costs us to get the item from the factory to our warehouse.

• Sale Expenses: $1.39 —> This includes the merchant fees we pay to process a transaction and also includes an admin levy of 8% for our general operating expenses (staff, support, rent, etc)
• Breakeven Price: $10.06

The reason Avancer started was to use a more efficient distribution model to cut the price of goods whilst still keeping a focus on quality. We believe that the industry is always changing and new pricing models such as this are the way of the future.

We would like to expand this promotion to all our products, however to do this we need your support. The simple truth is that we cannot sustain selling products at below cost. If you would like to see this promotion continue please take this into account when choosing your price.

Any questions, let us know!

Cheers,
Avancer Team

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      hanofee on 18/01/2011 - 12:16

      I'd say that's "expected" (no, I didn't buy as I have no need for the item), as:
      - People who's looking for bargain would do that to bring down the price,
      - People who doesn't really care about price at the first place, wouldn't mind to pay more in the big store for less hassle and other convenient factor (hence won't buy this deal),
      - Only people who's very curious with this kind of concept will pay more than the breakeven price (and certainly they don't mind to pay the postage for curiosity)
      It's an interesting approach at best I'd say, but I doubt can work sustainably this way (for me, the unexpected is that 6 people paying more, haha :))).
      Good choice for publicity anyway.

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      Livert on 18/01/2011 - 12:34

      +6

      36 of you should be ashamed of yourselves. I suspect the results would be a bit different had this not been done during the school holidays.

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      blaze on 19/01/2011 - 14:29

      +2

      maybe you underestimated the stinginess of ozbargain members heh

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  31mop on 18/01/2011 - 10:20

  Bet this is the last time you'll do this. Doesn't work in our country. Especially on oz bargain. Let someone pay $0.01 and they will.

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    callum9999 on 18/01/2011 - 22:54

    Like it would work in any country…

    The whole thing is a gimmick. The odd bar/cafe can just about get away with it as they have personal service and the environment pressures you into paying a reasonable price, but cheap chinese coffee makers from an anonymous business online was never going to work.

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  isave on 18/01/2011 - 11:42

  -1

  I order mine last night, received the invoice but didn't received any pick information?? I want to pick it today, could you please advise where the pick location is it?? Thanks

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    slowmo on 19/01/2011 - 17:03

    so i guess you are one of the few who paid less than $1 ?

    quoted from OP:
    "Interestingly out of the 8 people who opted to pickup, none paid more than $1 with an average of $0.26"

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  lisss on 18/01/2011 - 12:51

  +1

  Shipping is $18.30 to Perth… no thanks, it really makes the item a bad deal if I pay over breakeven - can get it cheaper instore and benefit from having it immediately, a physical warranty location etc. Not in the market for a coffee machine but if I was, I would probably pass.

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  mxyzptik on 19/01/2011 - 15:41

  Top Marks to Avancer: coffee maker arrived today - splendidly fast. Looks fine out of the box … now to find some good value coffee to filter :)

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  Store Repavancersales @ Avancer on 20/01/2011 - 09:23

  +5

  Hi Guys,

  Thanks to everyone who voted and commented on this deal and to anyone who bought a coffee maker. I can tell you we will definitely be running this promo again with a few minor changes to make it more sustainable. If there is a particular product you want to see let us know otherwise stay tuned!

  Cheers,
  Avancer Team

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