Not sure if targeted or not!
20% extra miles when purchased, max purchaseable is 100,000 miles for US$2,000.
Upgrade from economy to business from Sydney to Abu Dhabi is usually 58-78,000 miles
Saving your miles for an upgrade, flight or Reward Shop purchase? For a limited time, receive a 20% bonus miles if you buy more than 5,000 miles.
The fuel surcharge is even higher than qantas