Just got an email stating Flame Rewards are getting a revamp. There are now several 'levels'.
Gone is the free birthday meal for lower levels, and while I never got the whole dollars to points conversion system I'm guessing that also suddenly got worse as well.
'Orange' Status:
$1 credit for every $20 spent.
10% off birthday gift.
'Silver' Status:
$1 credit for every $17 spent.
15% off birthday gift.
'Gold' Status:
$1 credit for every $15 spent.
Free meal birthday gift.
'Platinum' Status:
$1 for every $12 spent.
$20 credit birthday gift.
One-off $20 credit for actually reaching Platinum level.
Access to 'exclusive offers & events'.
Edit: Just got a new email saying the new system/reards app is live, and existing card holders get Gold status free for 6 months.
Damn! You cant keep a secret.