Just saw this on the JB Website.
I've never owned a Soniq, so I am not sure about the quality of the picture… but <$600 for a 55" 4K LED TV is not bad!
It doesn't look like it's the first time that a Soniq 55" television has been reduced like this.
Soniq UV16B 55" 4K UHD Smart LED LCD TV
* ACE-PROUC advanced color engine
* Quad Code Mali-450 MP4 graphics processor, running Android 4.4.4
* UltraHD 3840x2160 LED Backlight Panel
* WiFi A/B/G/N
* 2 x 4K2K HDMI Ports
Be careful - you can't disable motion smoothing / soap opera effect on this telly. I can't wait for mine to break down under warranty