Not quite as good on some items as the "Black Friday" deal earlier this year, but not a bad sale.
I'm going to pick up the XF 100-400 lens to go with my Fujifilm X-T2 from the previous sale.
OP notes: Prices were reduced as of Christmas Eve, so whilst it's technically a Boxing Day sale, it's available before then, too.
That 100-400 mm is huge!