I'm not sure if I'm imagining things, but recently I've been buying Woolworths/Coles/Aldi bread and found the quality of the bread to be quite low. Its even quite visible in the way it looks.
Is it just me? I'm too cheap to buy a better brand to check, but I used to find the more expensive brands similar in terms of quality so I never bothered.
Not sure I've noticed anything. I regularly eat the wholemeal/wholegrain one. Are they made regionally / metro / country-wide? What shop do you get your bread at?