You might have heard of Click Frenzy and Black Friday. But have you heard of Singles Day?
Singles Day started out as an obscure “anti-Valentine’s” celebration for single people in China back in the 1990s. However, it didn't actually become a retail festival until 2009 when Chinese retail giant, Alibaba decided to use it as a sales event.
On the 11 of November every year, Chinese retailers join together to promote discounts for a single day; and as short lived as it may seem, more than a billion transactions were processed on 11 Nov last year.
Due to it's success it has attracted the attention of Western retailers and has penetrated into various markets outside of China and SE Asia.
What's on your shopping list for Singles Day? Join and discuss.
Check out our Singles Day Event Page where you'll see all the deals and forum discussions tagged with this event.
If you're posting a deal or starting a new forum topic about Singles Day promotion, be sure to tag it Singles Day so that it's easily searchable.
You first Mr scrimshaw. What do you want?