These are normally priced at around $200 and I've never seen them on sale. The next cheapest price is at HN where they're currently on sale at $139 (they won't price match this as it's a clearance item). If you prefer the silver colour, that can be had even cheaper ($69) at Kenwood World (http://www.kenwoodworld.com/en-au/products/breakfast/toaster…).
This item is not a factory second as far as I can tell, it claims it's 'New run out' meaning it's just a clearance item that's EOL. Pickup is from 5 locations in NSW, or 1 one location in Southern Melbourne - otherwise shipping is only $9 with Australia Post (it's early enough, you should still get it before Christmas).
There are also plenty of nice features on this model for those that appreciate it. I realise most people on here will think this is a ridiculous price to pay for a toaster, but colourful appliances don't usually come cheap.
Or a DeLonghi 4-slice in "naturalistic opaque tan" for $50 plus $10 courier delivery. http://www.delonghi.com/en-au/products/kitchen/kitchen-appli…