Good price for those who know why they want this thing. About ~$200 AUD off local (overpriced) RRP and $60 AUD off imports.
I could write a longer product description but I've read enough opinions and reviews to know where I stand on this product. If you're interested in buying this (or just wondering why this costs so much), check out some Reddit and SBAF threads and form your own opinion.
Tl'dr: it's a good price for this product.
I've got one of these running my LCD2s and HEX. Great little dac/amp