$100 dollars dearer than the previous Sony MDR-100ABN I was looking at.Some say it is superior to the MDR 100ABN and some say it is same same but different.
I haven't owned one of these before but with the price point @ circa 50% off the RRP I reckon it is a bargain. The cheapest I have found with static ice is $349 through eglobal (grey import?) before delivery on the beige version only.
http://www.staticice.com.au/cgi-bin/search.cgi?q=sony+mdr-10…
Closest I have found is the Harvey Norman deal @ $489
Let the head cracking begin