Received this in a Flybuys email. It's not targeted, you just need to be a flybuys member to be eligible.
Coles - Spend $200 get $20 Off
*To qualify for this offer you must present your flybuys card at the time of purchase. Offer available once per flybuys account. $200 must be spent in one transaction, after all savings, discounts and vouchers. Qualifying shop can be made in store at Coles Supermarkets and for Coles Online orders delivered between 30 August 2017 and 5 September 2017. Excludes Coles Express. $200 qualifying spend and $20 discount excludes purchases of all gift cards, iTunes card, tobacco and tobacco related products. $20 discount will be loaded onto your flybuys card and the same card must be presented at Coles or Coles Online by Tuesday 12 September 2017 to receive the discount. To redeem you must spend at least $20.05 after savings and discounts. Standard flybuys terms and conditions apply and are available at flybuys.com.au.
Targeted?