When it comes to retail shopping vs shopping online I am prepared to cut Australian retailers a little slack and support them when they do a reasonable job. Because they have to pay too much for rent, they employ local staff, they have to pay for a heavy bureaucratic burden. Your local retailer is an essential element in building and supporting the local community.
However, putting aside the price advantage online retailers have, far too many do not earn my loyalty.
Too many;
- Have stock levels (range, colour,size) which is too limited.
- Have a rubber time mentality when it comes to deliveries
- Do not properly train staff
- Have a (3 envelope) mentality when the problem is that they do an awful job.
Using a very simple example. I recently decided to buy a Golf GPS from a well-known chain. Online it was $210 with free delivery within 2 working days. In-store, can supply same price, (don't stock) can order in 5 to 10 days and I need to drive 30 kms to pick it up. Brr….h. 10 days delivery within Oz is pathetic. Amazon can deliver from east coast USA within 3 days including customs clearance.
Retailers of products typically over $100, that are very good at their job have little to fear from Amazon. The others should cut their losses now or get their act into gear.
I know it is a side issue, but GST on minor internet purchases has a minor influence on consumer buying decisions. THE PROBLEM IS PITIFUL RETAILER PERFORMANCE.
Nice informercial.