TL:DR: Until 18th June 2017, you can play selected EA titles for free upto 10 hours, not own them.
Announced LIVE @ EA PLAY, EA believes Play and Inclusion are ideas that go hand-in-hand, which is why we came together last week for Play to Give and by contributing $1 million to outstanding charities United Nations HeForShe, PACER’s National Bullying Prevention Center and Ditch the Label.
All of you — our many millions of players out there — showed your support. You came out to play, as more than 5.7 million active players participated in the Play to Give in-game challenges from June 2-4. We were moved by your tremendous show of support.
As a thank you, we’re ensuring all of you can play some of our best EA games – for free* – today through June 18 as we celebrate play.
This means for a limited time, free access to EA Access Vault titles on Xbox One for Xbox Live Gold members*, free access to Origin Access on PC**, and, on PlayStation 4, free game trials of Madden NFL 17, FIFA 17, TitanFall™ 2, EA SPORTS™ UFC® 2 and Plants vs. Zombies™ Garden Warfare 2 are available June 10 - June 18.*** In addition, PlayStation 4 players who already own Star Wars™ Battlefront can also play all premium maps and heroes through June 18.
***EA account required for online play and to access multiplayer features for all free play titles.
*PlayStation Plus account required to access multiplayer features for Plants vs. Zombies: Garden Warfare 2, Madden NFL 17, FIFA 17, Titanfall 2, and EA Sports UFC 2.
The following limitations apply for non EA Access Xbox Members and all PS4 Members.
Plants vs. Zombies: Garden Warfare 2 trail limited to 10 hours.
FIFA 17 Journey mode limited to 2 hours.
Titanfall 2 trial limited to Gauntlet and the Beacon single-player content plus multiplayer features.
EA Sports UFC 2 trial limited to 5 hours.
I hate these "free" offers that demand a credit card before giving you the trial period - and then hope you forget to cancel.