DJI's latest personal photography drone has been announced, preorders are open with delivery from mid-June. The price is USD$499 or $699 for the Flymore Combo, however the FYYA tax has been applied and Aussie customers can expect to pay AUD$859 & $1199 respectively, approx. 28% more.
In a nutshell it's a very small, Coke-can-with-arms sized fixed wing (not foldable like Mavic) drone with a heavy emphasis on POV / selfie photography…all of the shooting modes revolve around the drone recognising it's pilot and following/circling/focusing on them.
It can be launched from the hand and able to be controlled by gesture when it's in close, though you can use your phone, allegedly, to just over 100m, or ~2km wth the optional remote. Battery life permits 16 minutes of flying time in optimal conditions.
Here is the first overview by the Verge for a more eloquent version of what I've written above.
My first impressions are this is a total waste of time and money, and is squarely directed at the current "look at me look at me" generation of narcissists who feel obligated to share every moment of their life via social media - one has only to look at the cringey videos they rolled out, least of all the purple-haired douchebag vlogger whose unashamed shilling dragged on for way too long. All this device does is allow you to make hands free videos without a tripod / assistant.
The Spark really is the poorer cousin to Mavic, though they can't even be put in the same class, given the shitty iPhone-tier camera Spark boasts, lack of foldability and vastly inferior flight time.
This thing is an overpriced toy that isn't designed to be used for flights >50m from operator, hence the focus on selfie photography. I'm a fan of DJI equipment but certainly not of the Spark. Yes there's some decent tech packed inside such as obstacle avoidance, but the poor battery life, underwhelming imaging capabilities and the price (especially for Aussie consumers) for what is effectively a fancy flying selfie camera turns me right off.
What do you think about of it?
I think it's a great idea for the vloggers and others who can create better videos. Couldn't care less about the selfie crowd but there is a market out there for this type of device from travellers to vloggers.