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After a successful pilot late last year involving more than 4000 people, Woolworths is launching The Bunch, an online community where members provide “free and unfiltered” reviews of the products.
Some customers in the Woolworths pilot program have saved more than $100 in a few months, sampling products including soups, ice cream, crackers, tomatoes and lamb shanks.
"The next round of recruitment for The Bunch will take place in the last week of June. Once members are successfully selected, they receive an email notifying them when new samples become available."