Card Members who currently hold or who have previously held any Card product issued by American Express Australia Limited in the preceding 18 month period are ineligible for this offer.
I applied for my first Credit Card as American Express Essential just to test out the waters. I always thought of applying for an Amex card with bonus points offer when I plan on travelling sometime in the near future. It looks like I will not be eligible for any of the bonus points since I went for the no fee one. Am I missing something or is this how it works?
Yes that's exactly how it works.
Although prior to mid April last month, it was actually possible to still get the bonus on the new card (if you had an existing or closed an Amex < 18 mths) by using a referral link for the new card. There are others who have done this in the past, and I know for a fact too as I did the same and got the points. At the time I had a Qantas Amex, and I used a referral link to get the Explorer. Got both bonuses no issues. I have since closed my Qantas Amex.
The loophole got fixed and they are now very strict (even forthe Charge card) with the bonuses on new cards.