Thought I'd give a heads up to any old or new customers of ASOS that they are no longer issuing their 17.5% VAT refunds. Here is the reply I got when I posted to their forums 30 days after placing my order about receiving my VAT refund -
"Hey Carlene
Thanks for your request for a VAT refund.
If we may explain, exports are treated as zero-rate VAT. This means that whilst it is chargeable, it is at a rate of 0%. Consequently, as no VAT would have been paid to HMRC or any other tax jurisdiction, there is no refund to pass on to you.
In the past, ASOS has credited accounts to the value of VAT as a gesture of goodwill, however we have ceased this practice to ensure there is parity in our service.
We realise this may be disappointing news for you, however with our investments in delivery and returns services as well as our ever expanding range of exciting brands, we hope you will continue to shop with ASOS.com.
Thanks,
ASOSCasey xx"
Sadly their prices aren't as appealing when you have to pay the VAT! :(
merely placed an order yesterday. luckily i didn't as it really is not as appealing as before. thanks for letting us know.