Hi all, first post in a long, long time.
First things first. I know that the link will show a higher price than listed in the title. By putting it in your basket and advancing all the way to the 'confirmation' page, the price drops 30 pounds (VAT not charged - thanks commenters).
Ok, with that said: I own the model before this one and I love it. I was looking for another for my brother for his birthday and stumbled on this while looking into the savings on Amazon UK thanks to the Brexit. Reviews look good and I'm seriously thinking about getting one for myself too.
For those that aren't familiar with this watch, it is an activity tracker that counts steps, swimming strokes and other fitness activities (some better than others), sleep details, heart rate and provides some info from your phone. The battery lasts almost a month before recharge.
I think that 30 percent is the VAT that non-Europeans are not charged on