I found this by mistake in the Microsoft App Store and thought to post it here in case someone was thinking of purchasing this.
From the description:
Distinctive features:
• High-speed archiving and unpacking.
• Incorporation of Continuum technology.
• Ability to decrypt archives using Windows Hello.
• Play music and video, display images and text files directly in the app.
• Send files by e-mail, post them on social networks, or share them on OneDrive and DropBox.
• Select the compression level and password protection.
• Print documents and images.
• One purchase gives you a license that is valid for all of your Windows 10 device.Technical specifications:
• Create archives: zip, 7z, tar, gzip, bzip2, xz.
• Open archives: rar, zip, 7z, zipx, iso, bzip2, gzip, tar, arj, cab.
• Built-in viewer and player.
• View images: jpeg, png, bmp, gif, tiff.
• Play music: mp3, wma, flac, m4a, aac, wav, ac3.
• Watch video: avi, 3gp, wmv, mp4, m4v, mov, mkv.
• Open and view text documents: docx, doc, rtf, txt.
• Support for the latest archive formats: RAR5 and 7z.
• Various compression methods: Deflate, Deflate64, BZip, LZMA, PPMd.
• Create password-protected archives: 256-bit AES encryption.
• Ability to open encrypted files through Windows Hello and Microsoft Passport technology.
• Support for decompressing multivolume archives: zip, rar, 7z.
• Support for Drag&Drop technology.
• Support for SD cards.
Not sure why one would buy this instead of using 7z.
Just get WinRAR, guys. It's been free for 20 years.