Update:
Hey guys, I think this is a new AMEX ACCOUNT ONLY offer.
Thanks to @battler.
Sorry for the confusion.
Just saw this offer, not sure if this is a targeted offer.
Sorry guys, my snag tool is not working, please check your account.
Below is the info from the website.
WOOLWORTHS WELCOME OFFER
Spend $30 or more, get $10 back
Save the offer to your Card and spend $30 or more, in one or more transactions, in-store or online at Woolworths by 30/4/2017 to receive one $10 credit. Limited to the first 15,000 Cards to save the offer. Exclusions apply.
OFFER TERMS
Excludes spend at Caltex Woolworths locations.
Excludes online gift card purchases.
Save the offer to your eligible Card and spend $30 or more on that Card, in one or more transactions, in-store at Woolworths or online at woolworths.com.au by 30/4/2017 to receive one $10 credit. Limited to the first 15,000 Cards to save the offer.
Offer is limited to one credit per registered Card. Only spend on the Card number you register counts towards the Offer.
Excludes transactions where you do not spend directly at Woolworths. For example purchases made through a third party such as a third party payment processor like PayPal.
Offer valid at Australian locations and website only.
Credit is not redeemable for cash or other payment form.
Credit should appear on your billing statement within 5 business days from qualifying spend but may take up to 90 days from offer end date.
Credit will not be applied to your Account if it has been suspended or cancelled.
Credit may be reversed if your qualifying purchase is refunded or cancelled.
Full Offer Terms available here.
Looks like it may be targeted, not showing up in the app. Can't check the Amex Connect website at the moment.