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Bellamy's Stage One Infant Formula $24.00 (down from $28) at Coles and Woolworths

90

At Woolies as well:-

https://www.woolworths.com.au/Shop/Browse/baby/baby-formula?…

Bet you never thought you would see discounting on Bellamy's formula in your lifetime. I barely used to see it at all on the shelves once the Chinese backpackers had cleaned it all out. Sure its not a huge discount, but just think Chinese tiger moms were paying $50+ for this exact same stuff like three months ago.

Apparently Bellamy's thought that they could cut out the daigou, the Chinese go-betweens who ferry the tins to their customers overseas and who basically made Bellamy's brand in China. This prompted the daigou to dump Bellamy's completely leaving the company with a glut of stock on their hands.

This is what happens when a bunch of Tasmanians think that they are smarter than the Chinese. Now the daigou are pushing A2 milk powder instead.

To quote Kipling:-

"At the end of the fight lies a tombstone white with the name of the dear deceased;
and the epitaph drear: 'A fool lies here, who tried to hustle the East'"

read more here http://www.afr.com/business/bellamys-big-china-mistake-20170…

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closed Comments

  • +5

    I've got an even better deal, Bellamy's for 70% off here:
    https://www.google.com/finance?q=ASX%3ABAL&ei=OfN2WOiMKIOV0A…

    • +2

      I'm thinking the milk powder is probably a safer investment than the shares at the present time. You can eat it in case the apocalypse arrives, its got all the vitamins that you need and everything.

  • +7

    This is what happens when a bunch of Tasmanians think that they are smarter than the Chinese.

    Lol my thoughts exactly when I first read about this.

    • -4

      a bunch of Tasmanians think that they are smarter than the Chinese

      many are smarter….

      • I have no doubt there would be. But the ones that orchestrated this D2M did so in a very foolish way. Read the articles and see the impact on their share price.

      • +2

        I always thought that your avatar looked Tasmanian.

        • Really? Where's the other head?

  • +1

    Luckily for Bellamy, daigous aren't likely to hold a grudge or show any loyalty to A2M either. They'll just go where the profit is and if Bellamy prices start to look attractive and they can get stock, they'll just pick it up again as fast as they dumped them.

    • Bellamy's are going to have to clear out their stock in China first and stabilise prices there, the daigou won't go near them again until they can be assured there wont be discounting in either Australia or China.

      I think that they should probably give up on the etailers and focus on the reputable offline department stores in China. Presuming that the company lasts that long.

      I dont think that it will be the daigou's darling again. At the end of the day its just milk powder, the stupidly high stock price was always going to come down sooner or later.

  • +2

    Been $24 on special for months at Coles, Woolies and CWH.

    It used to be $23 and down to $21 on special in 2014. Thanks China you cost me a couple hundred bucks in overpriced formula.

    Really good formula though would recommend to anyone within the first 12months. Then cows milk is all you need.

    • +3

      would recommend to anyone within the first 12months

      breast milk is best…

      Then cows milk is all you need.

      not if you have an allergy to cows milk…

    • Our doctor recommended that our child be put onto cows milk after the 14 month mark to avoid any health issues such as issues with the stomach lining etc? I cant remember exactly.

      • I'd suggest that you do a bit of research into the health effects of dairy and you might consider changing your doctor. When researching, be sure what you're reading is backed up by peer reviewed research, and not some dodgy industry funded research.

  • Any way to read the article? (Bypass the paywall). Thanks.

    • +2

      I used cache to read the article. Link

      • Perfect, thanks.

    • +1

      just use incognito mode

      • +1

        Incognito mode on Chrome doesnt work for me. Say's I've hit my limit, when I never visit AFR.

        • +1

          put cache: in front of the link ;)

        • You can just paste the link into google then access it from there, usually works for me.

        • @samehada: Nice, that worked, thanks!

  • Supermarket has quietly raised the limit from 4 tins to 8 tins, these limit is just for a show, they earn big profit from selling these milk powder.

  • +1

    According to the AFR article: Bellamys milk powder is now cheaper in China than in Australia.

    Soon the Chinese tourists will be bringing it back to Australia for Chinese expats.

    What a strange and fast world we live in.

    • The problem in China is find reputable suppliers who will not give you a fake or more importantly tainted product. Honestly, I would rather pay a bit more in Australia than to risk getting a fake product from China.

  • +1

    Back when it was $28 a tin, this stuff would cost you 2 Bellamy's shares

    At $24, as of today, it'll cost you just under 6 Bellamy's shares.

    So really, this isn't a deal, but a 300% price rise!

    • Yeah but try paying with Bellamy's shares at the shop counter of Coles or Woolies. Or anywhere. Half their directors didnt even own shares in the company (never a good sign).

  • Chinese market turning to American milk which is way Ozzie milk producers area collapsing.

    Serves them right milk shouldn't be so expensive

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