Obviously not for everyone. Was looking for Cheapest way to get from Melbourne to Toowoomba Qld for a relative. Never heard of AirNorth before. But this is the cheapest direct route. Dont know when it ends, but available 28-29-30 Nov next week from my quick search. Qantas cheapest is $243 with stopover in Sydney. Otherwise its plane to Bris and then Greyhound bus to Toowoomba. Hope it helps someone.
Edit: sorry just noticed my title looked like return. Its actually one-way melbourne-toowoomba, or toowoomba-melbourne.
they were just like any other airline 6 years ago when I last traveled with them. They specialise in regional and pacific routes.