This was sent to my email, cant confirm if targeted but I did a test run without logging in and discount was applied.
No free shipping offered but now I noticed theres a 'collect from store' option if you live close to one.
I tried the code with some kitty litter and got 27.6% off, so will possibly vary depending on what you need.
Works for me. Wouldn't allow store pickup for the items in my basket.