I currently have a Bluetooth FM transmitter for my car but it's microphone is really bad. Using the phone in the mount on speakerphone is far better, but on highways I can't hear it.
This is my current model: http://www.everbuying.net/product1104706.html
is the microphone still bad when you have stopped moving and are parked and you are speaking down towards the microphone/Bluetooth FM transmitter?
possibly when you're using that type of bluetooth fm transmitter with microphone near the cigarette lighter then the microphone is down beneath you. whilst you're looking ahead (at the road) and speaking in a forward direction.
how handy are you with a soldering iron? possibility - remove microphone from current transmitter and reattach with longer wires and with the microphone sitting on the dash (discretely) so that you are speaking t more directly - and hence it will pick up your voice.
In my previous car I had one of these which I bought for ~$8 delivered form aliexpress. Attached to the sun visor. power cord ran discretely up around the windscreen. picked up my voice really well. (as I could talk directly towards it).
I used to have one of these