Foxtel Announces Changes to Pricing & Packaging for IP Delivered Subscription TV

isthisreallife22 on 07/09/2016 - 11:47
Last edited 07/09/2016 - 13:52 by 1 other user

Press release: Foxtel Revolutionises Access to Subscription TV

Today at the 2016 ASTRA conference, Foxtel announced a revolutionary new approach to pricing and packaging for IP delivered subscription TV service, Foxtel Play. The move is designed to increase consumer choice and to break down traditional barriers to taking up Foxtel’s services.

Foxtel CEO, Peter Tonagh shared plans to offer a new pricing model that features low cost entry points at prices that will be highly competitive with SVOD services, while still providing access to Foxtel’s superior content.

The new entry level pricing is set to launch in December and centres on a ‘bring your own device’ and ‘bring your own bandwidth’ model with IP delivered entertainment brought to connected devices, such as a smart TV or laptop.

As part of the new IP offering Foxtel will create five different entry level tiers to match viewers’ interests including two options for drama plus one option for Lifestyle, one for Documentary and one for Kids. Beyond this, customers will also be able to take the Sports tier and the Movies tier.

Subscribers will have access to all linear channels in the tier along with all of the on-demand, catch up and library content available to that tier plus mobile access via Foxtel Go.

“Foxtel has been at the forefront of providing unrivalled entertainment to customers for more than 20 years. Our new flexible pricing and delivery will mean that even more Australians will be able to design a subscription that works for them and once they experience what we have to offer, we’re confident they’ll be hungry for more,” said Mr. Tonagh.

As part of its new delivery options, Foxtel also confirmed that it is developing a new low cost ‘puck’ to access its IP delivered content. When it launches it will have a tremendous user interface with sophisticated search and recommendation functionality.

With the new pricing, Foxtel is now providing everything from a low cost, low commitment entry point, through to the premium, high end of the subscription TV spectrum via full service cable/satellite set top boxes.

In addition, to it’s new IP pricing, Foxtel also announced that it has entered a new agreement with HBO that will give subscribers even more extensive access to the HBO’s incredible library (see separate media release).

Mr Tonagh also announced that in December Foxtel will launch a new kids app that will enable kids to have access to all of Foxtel’s great children’s content, wherever they are. By downloading the app parents will be sure that their children only have access to age appropriate programming.

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Comments

  • Regie69 on 07/09/2016 - 11:51

    But will they allow Foxtel Go on Telstra TV or Streaming Via Chromecast

    • Vieira4 on 07/09/2016 - 12:01
      +1

      Now why would they go and do something sensible like that? Pshhhhhhhhhh

  • isthisreallife22 on 07/09/2016 - 12:12

    Lots of words with little substance in the PR, but I take it that it may be more likely now that you can subscribe on more granular levels. Will probably destroy their business model, but also may finally start to reduce the justified reputation that they're pure evil.

    • dazweeja on 07/09/2016 - 14:15

      Still the old base package + Sports or Movies model, although it looks like there might be some cheaper base packages.

  • tassieeagle on 07/09/2016 - 13:46

    Hopefully it is decent and hopefully I can subscribe using Telstra credit via Google play.

  • Diji1 on 07/09/2016 - 14:35
    -1

    Hi guys we're getting desperate here, people are leaving our shitful adridden service in droves. Let's claim that we're revolutionising TV by lowering prices on our shitful adridden service so hopefully the ignorant don't move to Netflix or piracy.

  • Borg on 07/09/2016 - 19:01

    It's expensive for the junk base packages (with lots of Ads)just to watch some sport. With EPL now gone from Fox, that will be a big loss for them. I'd happily subscribe to 'Sport Only" channel for F1 alone if the price was right, but that's not an option and Sport will always be an extra on top of the Base packages as they have to make money somehow. Problem is the base packages are mostly old junk with lots of Ads (no thanks). A lot of people I know say the same. Meanwhile I get my Sports elsewhere as refuse to pay silly money for it and can't afford it :-)

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