Read this in AFR today thought it'd be interesting to share. Now we know why there were endless Eneloop sales..
"Dick Smith's inventory levels in October 2015 when the company allegedly had 12 years' worth of AA batteries and 11 years' worth of AAA batteries in stock."
Read more: http://www.afr.com/brand/chanticleer/dick-smith-exam-puts-pr…
it doesnt says eneloop, i suspect they are dicksmith own brand which of course cannot be sold. their packaging isnt good, and not sure if quality good .