The Kellogg's fitness tracker is a wearable device that will measure your steps, distance travelled and minutes of activity.
For the avoidance of doubt, the purchase of three (3) Participating Products does not have to be in the same transaction, however, the purchase must be from the same country.
I suppose millions of people out there must be under the delusion that Kelloggs cares about their health rather than just getting them to eat as much as possible.
If you want to lose weight a good start would be to stop consuming a breakfast that is designed to cause you to eat as much as possible.