From humble beginnings to aggressive expansion, JB HiFi was always the place to get a deal. As is plastered over the door "Always lowest prices".
Unfortunately now it seems almost everything is RRP. I've priced several big ticket items at JB recently only to be given "best possible price to buy right now" at slightly less than RRP when these items are readily available elsewhere for significantly less (and if I understand correctly these prices are visible to them on their screen). Yes they will price match. Screw "price matching", why should they benefit from my price research and discounts at other stores. From now on I buy at the store that instigates the discount, I'm not supporting the JB drug anymore.
RIP JB Hifi, it was good while it lasted.
Cool story bro