AMD just revealed their "lower end" new GPU, the RX 480 for $199 on sale at the end of this month.
http://www.engadget.com/2016/05/31/amds-radeon-rx480-gpu-is-…
The early figures show that Polaris may not be the "lower end" to Vega's release as most people speculated. The R9 480 doesn't appear significantly slower than the 1070, but yet it's half the price. This is a much, much greater divide in the past between the Green and Red team. As Vega is still in the pipeline, things might be looking very good for Team Red if the performance figures match and the price doesn't go up that much.
Yes the 1080/1070 are only available currently in their overpriced founder editions and will be cheaper for the 3rd party boards, but even once they come out there's still a big divide between price/performance or fps/dollar if AMDs figures are correct.
My last AMD GPU was a 6950 that I flashed to a 6970. I got GTX 580 level of performance for half the price, with less power usage and less heat created. I've been tempted by a few of their offerings since, but now I'm a lot more than tempted.
I'm itching now to see what happens with laptop GPUs. We could see desktop 970/980 power for 960m prices. My next gaming machine might actually be an AMD powered laptop.
Anyone else here pumped for 14/16nm!?
2x 480 > 1080