Today is Shop the City in Melbourne, where stores will be offering various discounts, freebies + free parking. Milkcow, known for their organic soft serve topped with sweet treats, will be giving away free ice cream.
Their Instagram page looks amazing. Not sure how big of a freebie they will be giving away but if you are there for ShopTheCity, then worth giving it a whirl
Via Curiousxcharlie
It will probably just be a small sample serve. Free ice cream is still free ice cream though.