The Umbro UX-1 FG Concept is a top of the range boot from Umbro.
The retail price for this boot at release (in mid-2014) was US$220 or £150. Prodirect Soccer have a range of them for £50, but for their "29 hour 366 Sale" they are selling the black version for £29. Taking away the VAT and adding delivery to Australia takes this to £34.12.
Reviews:
http://www.soccerpro.com/theinstep/umbro-ux-1-review/
http://www.soccercleats101.com/2014/08/16/umbro-ux-1-concept…
TIL paypal rips you off 4% on exchange rates