"Seen your ideal domain name cheaper?
We won't just match it - we'll beat it by 5%*
Simply provide us with your contact details and some necessary information about the domain name you’d like to match. We’ll get back to you ASAP with a coupon code!"
Just came across this on their Facebook page.
This is the first i've come across a registrar offering this sort of thing, so i'd deem it as a deal considering it's a price match type of thing.
Nice concept but somewhat defunct if they don't match renewals. You should only use a registrar after checking their renewal prices. VentraIP are pretty good for renewals though so no real issues there.
If you have more than a few dozen domains it's worth looking at reseller packages like Synergy Wholesale to see if your yearly outgoings would be lower.