Flight Centre - "We will beat any airfare quote or you fly free" - Beat by $1
Chemist Warehouse - "We Beat Everyone's Prices" - Beat by 10% off the DIFFERENCE (not the full price)
Menulog - "Best Price Guaranteed" - Difference given by VOUCHER plus additional $5 VOUCHER.
Note in all cases above these companies are usually NOT the cheapest to begin with, but the effort to price beat for such little return is not worth it when you could just shop at the competitor in the first place, meanwhile they can keep advertising such slogans that make them sound like they are the cheapest when they are not.
Any other examples of pathetic price match/price beats that have a good slogan but aren't worth it?
Burnings Warehouse piano plays The lowest prices are just the beginning