You will not find the lastest AMOLED screen smartwatch with a big name brand for Aus$249 from their very own website.
The other straps version such as leather and metal will cost more, this is more like entry level.
AT this price, it is hard to beat, even for a fire sale Dick Smith.
I got this on the ebay sale the other day for $235, but imported. Would have paid the $15 for AUD warranty and quicker delivery.
EDIT: Oh that was before the discount so saved $45 still.