New Consumer Segment Identified: The Sports Shopper

Diji1 on 01/01/2016 - 11:16

"The sport shopper is very different from any other groups we've encountered.
"Sport shoppers focus on saving the most, not spending the least, making them very different from economically constrained 'thrift shoppers', who search out the lowest priced items.
"Unlike 'hedonic' or 'recreational shoppers', who shop for fun, excitement and leisure, the sport shopper does not consider fashion shopping as frivolous. Instead, they are task-focussed and determined to win.
"Where 'compulsive shoppers' involuntarily make purchases, sport shoppers can spend a day browsing and walk away empty-handed, considering the time spent as 'training' for their next shopping event.

Sound familiar?

Source: https://www.qut.edu.au/business/about/news/news?news-id=9857…

Poll Options expired

  • 13
    YES! That's me or someone I know!
  • 4
    Huh?
  • 1
    People shop?
General Discussion

Comments

  • saine on 01/01/2016 - 11:46

    Can we introduce this at the Olympics?

  • askme69 on 01/01/2016 - 12:51

    This is me.

    If the option is available on websites, I always search by biggest discount.

  • tebbybabes on 01/01/2016 - 21:10
    +1

    I can't seem to get rid of this stupid grin off my face.

  • RockyRaccoon on 02/01/2016 - 07:03

    "In short, we found this group of consumers shop in the same way athletes compete."

    ROFL our academia has nothing better to do. What a lot of cow droppings

    Its just that these academics who have lived off the government and their parents for all their life have never needed to bargain

    They are now bored or, desperate for something to research to get their next grant.

    My Grandmother and her sisters were "sports" shoppers 50 years ago, the only difference was she used to brag about her deals over Fencenet rather than over the Internet

    As for the brilliamce that these shoppers can walk away from a deal, vs the "compulsive shopper", really!

    Who defines this as a deal. Walking away from something that the average punter thinks is a deal, when it's not?

    This is also old news - published in October 2015, it shows this theory has never taken off…

  • [Deactivated] on 02/01/2016 - 10:50

    I thougth this was going to be about a new TV segment on creative shopping.

Login or Join to leave a comment
Login Join