Let me declare my interest up front - I am a share holder in both companies and I did not order anything through their online stores.
Personally I was appalled by what happened, and particularly the pathetic response to it. "Coles will provide a full refund" - to do anything less woud be illegal and it in no way compensates people who may now be unable to provide their family with the central part of their Christmas lunch/dinner and who are spending this morning stressed out and upset. Apart from anything else the sad part was people trying to justify why they ordered online instead of going to the store - it was, in no way, their fault that the company did not provide them with the service they paid for. The damage to both stores reputation is going to be huge.
Why were they continuing to take orders when they couldn't fulfil the ones they had? Someone at the head offices need their backsides soundly kicked.
Given the rise of ALDI and Costco this is the last thing these stores needed to do at this time of year. Even for people who had their orders fulfilled there is going to be the lingering doubt about whether to do the same next year.
The least that can be done is sizable gift certificates to try to cover the inconvenience but this is not going to help these people today.
Badly executed and poor crisis management. The company heads will push the blame down and the culture won't change. I'm just disgusted.
I just hope the affected people had a chance to find alternatives in the small window of time that Coes/Woolies gave them.
Maybe it will lead to more people buying from butchers, fish mongers and fruit shops in future years