Moved to Forum: Original Link
Email says "Beat the rush - online now" but the price on the website is still $179.
Link to product (price not $99 yet)
http://www.dicksmith.com.au/ereaders-accessories/kindle-papeā¦
I believe this is the 2015 model (3rd generation) - has been popular here on OzBargain for $150+ during eBay 20% off sales etc, so $99 is a steal.
Model #:B00QJDU3KYCatalogue #:TA7040
The all-new Kindle Paperwhite now has a 300 PPI display with crisp, laser quality text that reads like real paper without glare, even in bright sunlight. A built-in adjustable light evenly illuminates the screen for perfect reading anytime, anywhere.
It is a great choice if you already have a high-speed internet connection and wireless router set up in your home.
All-new 300 PPI display reads like real paper without glare, even in direct sunlight.
Built-in adjustable light evenly illuminates the screen for perfect reading, day or night.
Millions of books, low prices and downloads books in less than 60 seconds.
A single battery charge lasts weeks*, not days, even with the front light on.
Based on half an hour of reading per day with wireless off and the light setting at 10
Whole point of boxing day is to have loss leader products/no profit products in limited quantities to suck in the masses. Retailers these days seem to tight to do it, and will pay the price in the longer term as people realize boxing day has been getting g progressively worse.