Jump into the share market with Dick Smith - down 50% this morning!
Dick Smith has revived its "daily deals" campaign on television and radio and plans to lift advertising on TV by 300 to 400 per cent after admitting that its previous marketing was not "resonating" with customers.
http://www.smh.com.au/business/retail/dick-smith-backs-away-…
Laughable!
Bought into the hype back then, now it has turned into a horror show, need somebody to take over to end the nightmare!
Woolworths maybe?
Some Asian group is interested in taking over to make it more like Jaycar and Supercheap Auto.
Bought a mouse the other day… their online price was $24, but their shop price was $34. They wouldn't price match… which was stupid. Said if I wanted the online price, I had to buy it online and try click and collect and if I was lucky, it'll get there within 30 minutes, if not… 24 hours… Really dumb dumb.
They can advertise all they want in my opinion, but those shares won't ever be cheap enough for me — not until they realise "discounting" your products 5% off RRP (then adding an exclusions provision longer than the yellow pages) isn't a viable competitive strategy.