31.88 cheaper than the last time but you do get Battlefront with it (exclusive to amazon and newegg?).
Not a better card than the 980ti, but it is cheaper (cheapest 980ti on newegg is 933.97 delivered) and at this price it is likely better bang for yo buck. It is also the same price as the cheapest 980 on newegg, but is a definitively better card.
Possible downsides of this card are obviously the lack of VRAM, 4gb may be not enough for higher resolutions in the near future but this could very well be offset by the significant bandwidth improvements from HBM.
EDIT: Price has gone down by $11 - from $751.97 to $740.97.
Some price comparisons:
https://www.kogan.com/au/buy/sapphire-r9-fury-4g-hbm-pci-e-v…
http://cplonline.com.au/graphics-cards/nvidia-graphics-cards…
http://www.umart.com.au/umart1/pro/Products-details.phtml?id…
Some benchmarks:
https://www.youtube.com/watch?v=uOuSA2oKrYc
http://www.anandtech.com/show/9421/the-amd-radeon-r9-fury-re…
https://www.techpowerup.com/reviews/Sapphire/R9_Fury_Tri-X_O…
http://www.tweaktown.com/reviews/7241/sapphire-tri-radeon-r9…
can this card beat 780gtx SLI?