Cheapest I've seen these in a while, almost everything is down to $15USD (the black elite edition is down to $25USD from $40USD). Normal price for the Elite is $30USD. Coupon is for free US shipping but it took $2USD off the shipping to Aus for me.
From the FAQ:
Road ID is a durable, rugged, athletic, fashionable line of identification gear. Currently, we offer 6 different forms of ID: the FIXX ID, the Shoe ID, the Ankle ID, the Wrist ID Sport, the Wrist ID Elite, and the Shoe Pouch ID. We provide various forms of ID to allow a person to decide where they want to wear their vital Identification. We encourage active people who participate in outdoor activities to wear ID and not take the chance of being unidentified in the event of an accident. It is far better to wear ID and never need it than to need ID and not have it.
My referral link if you want to:
http://RoadID.com/invite/4TMCM
(I get a small credit)
I don't get it, what's wrong with carrying a wallet?
Plus why would you need your family to be called immediately? If you're dead it doesn't really matter if it takes a few hours. Same if you're unconscious and otherwise you'll probably be able to tell the ambos who you are. Accident induced amnesia doesn't happen as frequently in real life as it does in the movies.