Icebreaker are having their friends and family sale. Or whatever. All I know is they have a good range of clothes and sizes in stock and everything is 70% off RRP. Note this is not their regular outlet store price, it's their full price. So a tech-tee like this
http://au.icebreaker.com/en/mens-tshirts/tech-lite-short-sle…
Was $99.95, normal outlet price $69.95, sale price $29.95, less AMEX shop small, final price $19.95.
Looks like Fitzroy had their sale last week.
definitely one for the more upmarket ozbargainer.
100 dollars plus for a t-shirt seems a bit steep tho unless its made of yeti fur.