I came across Coles selling Hoki at my local Coles supermarket in Newcastle a few weeks back for just $5 (was $6.50) per kg. It has the skin still on though (1 side). I checked the Coles web page for this and they say it's $10 per kg retail but they do say it varies from region to region so check your local store. My store has been selling it for $6.50 per kg for about 3 weeks.
Here is a photo of this selling for $5 per kg. http://freeimagesonline.com/wp-content/uploads/2015/11/Cheap…
The Coles catalogs can be found here: http://www.coles.com.au/catalogues-and-specials/view-all-ava…
My first deal :)
Even if you are paying $10 per Kilio that is still very cheap. I worked on fishing boats in NZ and this fish is often exported to Japan etc as a delicacy for a much higher price. As an ex chef this fish tastes fine if you know how to cook fish, I mean who doesn't? My tip is to sprinkle some oil on the skin, season it and fry it on high heat with the skin down first. Then turn it over and you can cook this fish a little longer than normal if you like as it doesn't effect the taste but can improve it. Sprinkle some lemon juice and a tiny bit of parsley on it and even a touch of cream and serve with fries or salad.
The fish will cost you about $1 per person per meal. You could live on this fish, its clean, from deep clean pacific seas of New Zealand. It sure beats the imported SE Asian catfish that most people unknowing are buying everyday that is imported from polluted waters in Thailand and Vietnam etc, This fish is from cleaner waters than you will get anywhere. Enjoy!