1st Choice have it for $42 so under $30 seems decent. In fact its $2 cheaper than 1st Choice are selling the 700ml bottle for.
The 1 Litre bottles contain ~1.43 times more of the good stuff than the smaller 700ml bottles. Great over ice, in cocktails, or in coffee (how I have it).
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How does it compare to Aldi's O'Donnells Irish Cream ?